Custom Typography Creation
Visual Design & Art Direction
For this project, we were assigned to create a complete typeface including usual punctuation using Adobe software. I chose to design a font I named “Spritz” that was made completely by using the pen tool in Illustrator.
This font has flowed over into my other projects for this class and is now being used in my final project where I’m creating an alcoholic beverage brand called “SPR!TZER”, which is still a work in progress!
SPRITZER Canned Cocktail Design
Visual/Graphic Design & Art Direction
SPRITZER is a canned cocktail brand that I came up with for a school project in my Visual Design/Art Direction class. For this assignment, I used Daily Drills as my brand inspiration and created a cocktail for the brand utilizing my typeface I created above (SPRITZ). With this project, the final deliverable was a presentation presenting the creation of my typeface, canned cocktail mockups and other creative collateral.
Brand Collaboration
Graphic Design & Art Direction
This project was assigned to me to create a brand collaboration for the supplement company, BEAM be amazing. Given little to no direction, my mind kept spinning about who or what brand I should collaborate BEAM with. Ultimately, I ended on Coco Gauff and utilized her signature for much of the collateral. I took a current product, Recovery Aminos and made it it's own collab with Coco Gauff. By mood boarding, I brainstormed and created all of the creative assets, a PR box with a new water bottle and hat, as well as a media plan for the launch of the new product and collab with Gauff.
Design Dailies
Visual Design & Art Direction
Design dailies was an assignment where we were given an open-ended brief to create 1 graphic of some sort at the beginning of the week and as the week goes on, you create another design that’s cohesive with the first one, but still slightly different.
For this project, I decided to create a deck of “days of week” cards that I created in Illustrator.
Magazine Creation and Design
Magazine Design & Layout
For this project, I was assigned to create my own magazine cover and two inside layouts utilizing text wrapping and paragraph call outs. This project allowed me to choose colors, fonts, layouts, images, and text alignment.
