When it comes to my art business, I wear all the hats! From Creative Director to Artist to Content Creator to Accountant, I touch and manage everything day in and day out. I am extremely passionate about my brand and making sure I am staying consistent in my branding when it comes to photography. Creating movement and life into my photographs for my business is key.
Over the last year, I launched my first ever "collection". At first I was just doing commission work, but I decided I wanted to expand my business and start working on pieces that are available to purchase that same day. My first collection was a learning curve but since then I have had three successful collections.
Shooting the right shot is tedious, but so worth it in the end. The image to the left is me shooting my XMAS24 collection in December of 2023. After the images were shot, they were taken into Adobe Photoshop and Adobe Lightroom Classic for some tweaking and finishing touches.
I am extremely comfortable around a digital and film camera shot in manual and automatic. I am a very picky and perfectionistic person when it comes to anything creative because I want to capture the moment or product perfectly.
Photography
Whether it's for senior photoshoots for friends at Clemson or for my art business, I have experience using a Canon EOS 6D and a Canon AV-1 film camera. My goal in photography is to capture movement, life, truth, emotion and so much more.
Videography - Personal Brand Anthem
Change. That's been the scariest thing for me to encounter during COVID and everything that came with that. However, change is needed to help you grow into the person you're meant to be. Below is a short-form video that I produced and edited highlighting change and what that means to me.
Videography - BMW Internship
This video was for my BMW internship to promote the Fitness program that I did the creative for during my time there! This video was sent to the IT Americas that are in South Carolina, Canada, and New Jersey.
This Juneteenth video was to highlight the amazing celebration the office put on for everyone to come learn, listen and sing. It was truly so humbling that I was asked to do all of the graphics and help video and fully edit the recap video for this event.
Videography - TikTok/Instagram Reels
Learning as I go, watching YouTube videos and everything in between, I've taught myself how to make Instagram Reels and TikTok videos to help promote my art business. Keeping up with trends and audios and posting at the right time of day for your audience are some of the most crucial parts to effective marketing. A running notes tab and research about the best times to post is what has helped me grow my art business over the last four years and will continue to help me grow for years to come!